In today’s environment, more and more artists choose the Behance platform to present their work and find like-minded people or ideas. Artists in the fields of graphic designing and photography, motion artists, and illustrators have been offered the perfect platform through Behance where through the ability to display projects they have an opportunity to market themselves to potential employers and clients.
What is Behance?
Creative portfolio services, used by freelancers and small businesses, were established by Adobe in 2006 under the name Behance. In contrast with the majority of online social platforms, Behance does not expect the visitors to read anything, but to look at graphic designs. It creates the ability to have encyclopedic listings of the item in question as well as high-quality visuals, descriptions, and in some cases the documentation of the process involved. This kind of organization, though it must be said can be extremely rigid and exhaustive, lets designers gamify their ideas so that the viewer can follow a creative process of a journey while letting them see the route maps, the detours the variations, and the destination.
Why Use Behance?
The key concept behind Behance is a symbiosis of social networking and hosting of professional portfolios. Here are some standout reasons why creatives prefer Behance:
- Professional Exposure: Daily, millions of visitors access Behance and this affords designers, photographers, and artists great exposure. The reach of the platform virtually means that in the course of pursuing a start-up idea, owners and operators can get attention from those who may be interested in funding, partnering, or even hiring from different sectors and domains of the economy.
- Networking Opportunities: While it is a platform where people put their projects, it is also a communication platform. Users can “like” other people’s work, leave comments for the authors, and subscribe to other artists. This kind of feedback loop which is supportive goes a long way toward encouraging a healthy environment and promoting networking.
- Integrated with Adobe Ecosystem: As we know Adobe is the owner of Behance, and this platform is perfectly synchronized with Adobe Creative Cloud applications like Photoshop, Illustrator, Lightroom, etc., so artists can directly upload their artwork from these applications into Behance.
- Portfolio Customization: There are still preferences, which means that artists can brand their portfolios based on the Behance themes. For cover images, project categories, and typography styles, creators can have a portfolio in whatever way they’d like it to look.
- Learning and Inspiration: In addition to being a portfolio platform, Behance becomes useful as a reference and source of information. Users can easily go through different sections such as illustration, graphic design, photography, UI/UX design, and motion graphics so it never ceases to be a source of inspiration.
Getting Started on Behance
If you’re ready to make an impact on Behance, here’s how to get started:
- Create Your Profile: A Behance profile is just like a personal portfolio where you represent yourself online. When completing the profile make sure to complete all the areas including bio, skills, and social media accounts. And it’s important to remember that this is generally how people are introduced to you as an artist.
- Plan Your Projects: Every project page on Behance is an independent case study, so it is crucial to make all of them cohesive. Plan your work properly and always present some parts of sketches, drafts, or any concepts you might have undergone simply to elaborate to the viewers on how you got to the final product.
- Use High-Quality Visuals: The quality of the visuals to be uploaded should be of high quality. Images displayed on Behance can be in full dimension and video quality and quality included can be in high definition, so don’t consider blurry images or low-quality videos as an option.
- Add Descriptions and Tags: Captions present information to the viewers and clarify who is responsible for each creation. Tags enable content creators to make their projects visible to other openers-editors and any potential customers who could be searching based on style,_medium, or theme.
- Share Your Projects: After publishing your project links, share the project across other social media platforms. This way the traffic can be driven to your Behance profile, and the presentation can get exposure with a larger audience.
How to Gain Visibility on Behance
Building a presence on Behance requires consistency and engagement. Here are a few strategies:
- Consistency is Key: Use boards regularly and change status in older projects. To make followers engaged, besides updating one’s portfolio shows activity and professionalism may be persuasive for one’s follower or potential employer to consider a certain personality on a portfolio.
- Engage with the Community: Like/Subscribe and write comments on the works of other users. Getting to know and interact with people automatically draws the attention of others back to you and so, increases visibility.
- Use Featured Projects and Collections: On Behance, there are often projects selected as ‘Featured’ in different categories. This increases the likelihood of being featured and the level of without standing which can have a massive impact on visibilities.
- Collaborate: Connect with other people on the same platforms to find a way to work together. It is possible to involve new ideas and end up with projects that people pay more attention to.
- Participate in Adobe Creative Challenges: This site holds many creative challenges and contests frequently. Not only does one get the experience to apply those skills but also get to gain exposure for the account on the platform as well.
Examples of Successful Behance Profiles
- Visual Artists and Illustrators: This site has proven useful for many illustrators who sought name recognition and who sought to build their brand. Through such products, several of them have been appealing to clients and creating followership well-understood through conscientious and coherent visual languages.
- Motion Designers: This makes Behance the best place to showcase the work of motion graphics artists because it allows them to show animated elements freely. Most successful clips are looped videos, high-quality GIFs, and demo reels.
- UI/UX Designers: This makes Behance an ideal platform for the tech and app design industry outsourcing user interfaces and experience designs. Due to the nature of sharing the whole user interface and user experience design projects, UI/UX designers may provide fully developed case studies regarding entire sets of wireframes and a set of final interface screens for potential clients.
- Photographers and Videographers: Photographers and videographers use Behance’s high-definition visuals that let them present portfolios with detailed visual quality and vivid color to captivate clients who crave high definitions in photography.
Conclusion
The application offers a wide range of features for all creatives out there who want to showcase their work on a global platform. Through collaboration between(Signup/Sign In) graphic design and networking/discovery aspects, Behance has become an important part of the Web creative process. Being a professional for years already or a beginner in the job market, Behance opens the vast space of networking and presenting, as well as personal and creative development. Highly committed, imaginative, and passionate, you can bring your creative process on Behance to the next level, helping the world embrace your creativity.